From a list of 39 indicators of effectiveness within the organization, two important dimensions were discovered by statistical analysis. Cameron and Quinn came up with four quadrants, corresponding to the four organizational cultures that differ strongly:
- Internal focus and integration versus External focus and differentiation.
- Stability and control versus Flexibility and discretion.
To the left in the graph, the organization is internally focused (what is important for us, how do we want to work) and to the right, the organization is externally focused (what is important for the outside world, the clients, the market). At the top of the graph, the organization desires flexibility and discretion, while at the bottom, the organization wants the opposite values: stability and control.